Welcome to the Corporate Development in Sustainability Specialization
This is course 4 of 4 and is part of a full Corporate Specialization.
This course helps CEOs, finance teams, marketing managers, communications leads, and business development teams clearly explain their sustainability work. Learn how to communicate results to employees, shareholders, investors, governments, and partners in ways that build trust and open new opportunities.
5 modules · 4 hours 53 minutes total
How to take ESG actions, targets, and results and explain them in a way people understand. Use the triple bottom line: People, Planet and Profit. Show shareholders how sustainability connects to costs, revenue, risk, growth, and long-term value.
How to communicate sustainability to employees through town halls, staff meetings, internal emails, dashboards, training, and leadership updates. Learn how to help employees understand what the company is trying to achieve and their role in it.
How to prepare clear sustainability information for investors, lenders, prime contractors, governments and grant-funded projects. What to include and how to introduce sustainability reports without making reporting overly technical.
How companies use LinkedIn, Instagram, websites, case studies, media interviews and thought leadership to show credible sustainability leadership. How to position the CEO and senior leadership in newspapers, panels, interviews and industry discussions without sounding like advertising.
Bring everything together. How stronger communication can support conversations with banks, investors, governments, donors, prime contractors and regional project partners. Teach companies how to package their sustainability credentials when pursuing financing, partnerships, grants and projects.
Learners would be able to say, “I know how to communicate my company's sustainability performance clearly. I know what shareholders, employees, investors and project partners need to hear. I know how to use reporting, media and digital platforms to build trust and visibility. And I know how to turn our sustainability work into stronger financing, partnerships and project opportunities.”